In The Thicke of an Epic PR Fail

Blurred Lines singer Robin Thicke is no doubt feeling a little red faced this evening after a PR exercise hit the ground running… right into the thick of it.

Robin Thicke Image Source

Robin Thicke
Image Source

Thicke is already a very controversial celebrity thanks to his misogynistic lyrics,  racy videos, relationship with estranged wife Paula and frolicks on stage with Miley Cyrus.  He isn’t someone who you would struggle to poke fun at, God knows he’s already added enough fuel to the fire himself, so why on earth would his PR think that it would be a tremendous idea to agree to host a question and answer session with him on Twitter?!  Surely things like this are arranged at meetings?! Someone at Thicke HQ could anticipate the backlash coming before the excrement had even hit the fan?

Clearly not it would seem as users were asked to leave questions for Thicke using the hashtag #AskThicke on the VH1 Twitter Page.

Thickes never ending stream of twitter trolls were out in force and quickly caught onto a source of entertainment at the entertainers expense by going to town with insults regarding the star.  Some took the moral high ground by using the #AskThicke hashtag as a way of addressing their views on the way he treats women (if you haven’t heard Blurred Lines, then where have you been? Check it out above) whereas other Twitter users took the opportunity to ridicule him, either scenario yielded thousands upon thousands of tweets, the majority of which I found hilarious, and got the hashtag trending.  In essence, #AskThicke went viral for all the wrong reasons.

Needless to say, the buzz on Twitter today has had me literally ROFL-ing.  Here’s some of my favourites:

Pretty funny, even though I feel like a naughty school girl giggling in class…

VH1 are yet to respond or comment back to anything relating to #AskThicke on Twitter.  Perhaps they’re trying to keep quiet in the hope that the next viral sensation will take over soon or that their involvement will go relatively unnoticed, with the mocking criticism will remain on Thicke.  The focus really does seem to be on the singer and I haven’t really noted anyone commenting on VH1’s involvement, after all had they constructed the questions for their interview with Thicke themselves, rather than engaging with the public, which surely would have been a much smarter move for such a controversial singer, then they might not have ended up in the same situation.  Either way, the beautifully ugly reality of social media is that once you’ve got a story it can run and run so the Thicke Trolls may well be dining out on this one for many days to come.

I sincerely hope Robin Thicke’s single doesn’t climb higher in the charts after this. Instead, check out the top tweets using the #AskThicke hashtag. It’s like the gift that keeps on giving!

What is your take on #AskThicke?  Comedy gold or are you bored already?

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